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Email Marketing Email marketing is one of the best marketing tools for generating ROI, this has been the case for the past ten years. On average, every dollar spent on email marketing generates $38 in ROI. With an abundance of different marketing strategies available from a plethora of “marketing…
What is web hosting? When building your first website, the first question that comes to mind is. Who should I host my website with? Or, if you’re new to the game, you might be thinking what is web hosting? Web hosting allows your business to post your website on the…
I’ve been involved in commerce as a developer since 1999 and operated as an online retailer for 20 years, so apart from feeling like an old fart, I have seen and experienced all manner of options over that time. Today I look at platforms beyond the marketing fluff to…
Odoo Community Edition vs Enterprise Odoo is an all-inclusive open source solution for enterprise resource planning (ERP) its designed for businesses of any size and can be configured and customized to suit all your business needs. If you’re looking for a better overview of Odoo check out Introduction To…
Why Increasing Your Website Speed is key for SEO SEO, or search engine optimisation, is a term that many might have heard when talking about websites. But for those serious about gaining traction online, SEO is one of the most critical aspects of creating an effective website. And the…
Bad SEO vs Good SEO. What Is the Difference? SEO is a technique used to optimise your website so that it will organically rank higher in search engine results. Good SEO is not cheap and requires a long term investment before its true benefits start to show. Bad SEO…
Is a Google Business Profile Worth it? Have you ever wondered how Google knows which businesses are closest to you every time you search? No, it’s not magic. Every business needs to enter their information manually into a Google Business Profile (GBP), and you’d be crazy not to. GBP…
What Is the Best Email Hosting for Businesses in Australia? With the rise of Instant Messaging services such as Microsoft Teams and Slack, are they replacing Emails as the primary form of communication for businesses? 86% of professionals prefer to use Email for business purposes. Cloud technology has made…
Many of the world’s largest companies are adapting their business models to include the latest Open Sourced technologies; this is a colossal shift from the commercial closed source model of the past. Industry titans like Microsoft are quickly adopting Open Source technologies, providing Open Source styled utilities within Windows…
Why You Should Switch to Elementary OS We Field Tested Elementary OS And Found 6 Killer Reasons Why You Should Make The Switch elementary OS is a modern, fast and open source competitor to Windows and macOS. It’s been designed with non-technical users in mind and is a great…
Protecting your Network Attached Storage (NAS) data is essential for any organisation that handles critical information. While NAS systems provide excellent local storage capabilities, combining them with cloud backup creates a robust defence against data loss, ransomware attacks, and hardware failures. This guide explains the best NAS backup strategy,…
Every business that relies on digital infrastructure operates with a risk that most people prefer not to think about: what happens when the server goes down and the data is gone? Ransomware, hardware failure, accidental deletion, fire, flood. These issues happen to real businesses every week, and the organisations…
Every year, Australian businesses lose critical data to hardware failure, ransomware, accidental deletion, and natural disasters. In most cases, the damage is not caused by a lack of technology, but rather user error or a lack of processes. Without a documented & tested data backup strategy, even large organisations…
For Australian business decision makers, selecting the right backup strategy is imperative. Understanding the difference between a full backup and an incremental backup, along with differential backup alternatives, determines how quickly your organisation recovers from data loss and how efficiently you use your storage resources. This comprehensive guide examines the…
What Is Hybrid Cloud Backup? Hybrid cloud backup combines local on-premises storage with cloud-based storage to create a unified, resilient data protection strategy. Rather than relying on a single location or medium, a hybrid backup approach lets businesses keep fast, immediately accessible copies of their data on-site while simultaneously…