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bad seo

How Bad SEO Can Cost You Your Business

By David Sorauer | February 9, 2021

Reading Time: 4 minutes Bad SEO vs Good SEO. What Is the Difference? SEO is a technique used to optimise your website so that it will organically rank higher in search engine results. SEO is not cheap and requires a long term investment before its true benefits start to show. Bad SEO promises to deliver positive results instantly and at a cheaper cost. But in reality, it is capable of destroying your Google ranking and potentially your online business. What is Black Hat SEO? Bad SEO techniques are unethical tactics and hacks that try to deceive search engines into ranking websites higher. Where your…

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ranking and content quality for your website

Is the Quality of Your Content Affecting Your Google Ranking?

By Kendall King | February 9, 2021

Reading Time: 4 minutes Why content Quality Matters for your website The quality of content you post on your website is a significant factor on where you will rank in Google’s search results. With millions of articles published each day, your business needs to stand out from the crowd if you want a seat at the top. As consumers, we have more control over the way we access information. Ad blockers allow us to avoid YouTube advertisements and annoying popups when we are halfway through a juicy article. The ability of the consumer to filter out advertising has shifted the way marketers reach customers…

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Why you need a Google My Business listing

By David Sorauer | February 9, 2021

Reading Time: 5 minutes  Is Google My Business Worth it? Have you ever wondered how Google knows which businesses are closest to you every time you search? No, it’s not magic. Every business needs to enter their information manually into Google My Business (GMB), and you’d be crazy not to. GMB harnesses the power of local SEO to improve the visibility of your business in your area. Showing up in local search results or “near me” creates instant opportunities with customers close to you. 50% of people who use local search visit a business they found on GMB the same day. If people don’t…

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best website builder

How to build a website in 2021

By Kendall King | February 9, 2021

Reading Time: 6 minutes Your website affects the way people perceive your business. It takes 0.05 seconds for customers to judge your site, and it is the defining factor on how credible your business appears. You don’t get a second chance to make a first impression. Your website needs to attract customers straight away. Speed can make or break a website, but it is not the only secret sauce to online success. Every business needs a strong foundation to build upon, and it all starts with selecting the right tools for the job. How do I build a website? A Content Management System (CMS);…

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hidden costs of cheap email hosting

How to choose the best Email provider in Australia

By Kendall King | February 9, 2021

Reading Time: 4 minutes What Is the Best Email Hosting for Businesses in Australia? With the rise of Instant Messaging services such as Microsoft Teams and Slack, are they replacing Emails as the primary form of communication for businesses? 86% of professionals prefer to use Email for business purposes. Cloud technology has made it simple for businesses to remove their costly onsite servers and migrate their mailboxes to hosted email solutions. This has significantly lowered the barrier of entry for small to medium-sized business. If your business uses @gmail.com, @bigpond.com or any @un-originaldomain.com, it has never been a better time to create and own…

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Google Search Alternatives

By David Sorauer | February 9, 2021

Reading Time: 5 minutes Google Leaving Australia? Here Are the Best Alternatives to Google Search Google has used anticompetitive tactics to maintain its status as a monopoly gatekeeper over the search market. They have evolved from a two-person project into a global superpower with mass influence over free speech, media, advertising, and commerce. The Australian Government has asked Google to pay for news that they scrape from news sites to create an excerpt in the form of “featured snippets” on their search platform and have a commercial agreement in place with every news organisation. But Google is in the business of making money, not…

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Why Open Source Is Good For Business

By Kendall King | February 8, 2021

Reading Time: 13 minutes Many of the world’s largest companies are adapting their business models to include the latest Open Sourced technologies; this is a colossal shift from the commercial closed source model of the past. Industry titans like Microsoft are quickly adopting Open Source technologies, providing Open Source styled utilities within Windows to entice Linux users to Microsoft. Here are the reasons why open source is good for business: Support Security Cost Flexibility and Customizability Continuity Legal Freedom Quality Speed 69% of IT leaders claim that Open Source is an integral part of their organisation’s overall IT infrastructure. ‘IT infrastructure’ is a combination…

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6 Killer Reasons Why You Should Make The Switch to eOS

By Gerardo Altman | February 8, 2021

Reading Time: 8 minutes Why You Should Switch to Elementary OS We Field Tested Elementary OS And Found 6 Killer Reasons Why You Should Make The Switch elementary OS is a modern, fast and open source competitor to Windows and macOS. It’s been designed with non-technical users in mind and is a great introduction to the world of Linux, but also caters to veteran Linux users. Best of all, it’s 100% free to use with an optional “pay-what-you-want model”. With an OS that truly delivers, it’s a tiny cost to support the development of this game-changing platform. Here are 6 killer reasons why you…

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Why You Should Create an Australian Email Address for Your Business

By Kendall King | February 4, 2021

Reading Time: 5 minutes Almost half of the people surveyed by Litmus say that the first thing they check when deciding to open an email is who it is from. If your emails aren’t opened by your recipients or sent straight to their junk folder, your johnnyboy308@gmail.com email account could be the main culprit that compromises your business efforts when engaging with clients. What are the benefits of having a professional email account? Perception of how you manage your business The sales pitch behind owning a professional email account is; “you only have one chance to make a first impression”. While this is true…

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