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Tips to grow your business in the Cloud

By David Sorauer | February 13, 2021

Reading Time: 2 minutes Grow Your Business in the Cloud Our recently published article for Dynamic Business Magazine providing “Tips to grow your business in the Cloud”, you can review the original article on the Dynamic Business website or read on below. The cloud is an easy way to automate and manage the varying data needs of your business and there are many different providers available. Each provider may vary in quality and infrastructure, so it important to take the time to do your research before handing over your precious cash. A good first step before doing any sort of research is to identify…

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online advertising

How do I market my online business successfully through a recession?

By David Sorauer | February 13, 2021

Reading Time: 6 minutes Marketing Your Online Business in a Recession 62% of small businesses are unsuccessful in their online advertising campaigns. If your business is paying for ads and breaking even or don’t provide a return on investment, are you using the best strategy to stand out from the crowd? Why is my business failing? A third of small businesses will fail in the first two years, with more than half failing by year five. There are many reasons business don’t succeed, from not enough cash flow to lack of experience. Unsuccessful online marketing and advertising campaigns decrease your company’s chance of success.…

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Odoo ERP

Introduction to Odoo – the best Enterprise Resource Planning software?

By Kendall King | February 12, 2021

Reading Time: 6 minutes Enterprise Resource Planning (ERP) Software You may have heard three letters “ERP” being thrown around by a large number of companies, all offering different solutions. Enterprise Resource Planning (ERP) encompasses a wide variety of business functions and can quickly become an area of confusion for most businesses. To keep things simple, an ERP solution is a solution that allows you to integrate your businesses processes inside of one platform. For example; your CRM, email marketing, and accounting platform all operating inside one piece of software – these are only a few examples. Many ERP solutions offer a much larger number…

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customer relationship management CRM

Odoo Open Source CRM

By Kendall King | February 12, 2021

Reading Time: 6 minutes Odoo Customer Relationship Management (CRM) Customer Relationship Management (CRM) software is designed to simplify and improve interaction with your customers. As the name implies, everyone inside your organisation will have access to the CRM allowing them to better manage the relationship and keep track of potential sales, leads and opportunities. There are many options available, some free and some paid, it can be hard to know which one to choose and how to get started. We are going to give you an overview and our initial thoughts on Odoo’s CRM. As we found it to be incredibly simple yet deceivingly…

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Odoo Email Marketing

By Kendall King | February 12, 2021

Reading Time: 5 minutes Email Marketing Email marketing is one of the best marketing tools for generating ROI, this has been the case for the past ten years. On average, every dollar spent on email marketing generates $38 in ROI. With an abundance of different marketing strategies available from a plethora of “marketing gurus” one thing we can all agree on is that email marketing is the foundation on which you need to build your marketing strategy. Having a solid strategy in place is crucial to your success when utilising digital marketing. There are so many different tools and platforms available. If you are…

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SEO

SEO vs SEM what’s the difference?

By David Sorauer | February 12, 2021

Reading Time: 7 minutes What is SEO? Search Engine Optimisation (SEO) is a method used to generate organic traffic by ensuring your website ranks higher on search engines. To translate into English: you are paying an expert to optimise your website so that it becomes more visible to potential clients who are searching for specific products and services related to your business. Search engines such as Google or Bing display primary search results that are determined by what the search engine’s algorithm deems most relevant to the user. You cannot pay Google or Bing to improve your organic ranking. SEO is not the same…

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sms marketing

SMS Marketing with Odoo

By Kendall King | February 12, 2021

Reading Time: 6 minutes SMS Marketing SMS marketing is a technique that allows businesses to send text messages to customers who have opted to receive electronic marketing material from your business. It’s a great way to share promotions, discounts or even coupons to keep your customers engaged with your brand. Is SMS Marketing worth it in 2020? 85% of consumers prefer to receive an SMS from a business over an email or phone call, with click-through and open rates outperforming email. We are living in an age of smartphone addiction. On average, we check our smartphones every five minutes, and this is without being…

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Customer collaboration with Odoo

By Kendall King | February 12, 2021

Reading Time: 5 minutes Why is customer collaboration essential? The 1950s and 1960s are often referred to as the golden age of consumerism. Products were less expensive, and businesses were able to sell their goods on a large scale using ingenious marketing campaigns – if you’re interested in taking a trip down memory lane, the hit TV series Mad Men captures this era of advertising perfectly. A lot has changed in 60 years, the market today is oversaturated with the same products and services in different packaging, and we are not as susceptible to sales and marketing gimmicks. Now has never been a better…

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Almost Everything You Need to Know about SSL Certificates – a Beginner’s Guide

By Kendall King | February 12, 2021

Reading Time: 6 minutes What is an SSL Certificate? A Secure Sockets Layer (SSL) is an internet protocol that secures the transfer of data between your browser and the website that you are visiting. An SSL Certificate is a relatively small file used to bind a cryptographic key to your company’s credentials. If you install your certificate on your web server, it will activate the padlock and https protocol so that customers can securely connect to your web server from their browser. Do I need an SSL Certificate? The short answer: YES! The internet has been making a move towards having every website SSL…

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Reputab;e web hosting in australia

Six Reasons Why Local Australian Web Hosting With a Reputable Provider Will Deliver the Best Return on Investment

By Gerardo Altman | February 11, 2021

Reading Time: 5 minutes What is web hosting? When building your first website, the first question that comes to mind is. Who should I host my website with? Or, if you’re new to the game, you might be thinking what is web hosting? Web hosting allows your business to post your website on the Internet. Velocity Host is a web hosting service provider. We provide the infrastructure and managed services needed to host your website so that it is live on the Internet. The Internet is a mystical force, but the reality is that websites are stored on servers all around the globe. When we…

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