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Reading Time: 5 minutes Email Marketing Email marketing is one of the best marketing tools for generating ROI, this has been the case for the past ten years. On average, every dollar spent on email marketing generates $38 in ROI. With an abundance of different marketing strategies available from a plethora of “marketing gurus” one thing we can all agree on is that email marketing is the foundation on which you need to build your marketing strategy. Having a solid strategy in place is crucial to your success when utilising digital marketing. There are so many different tools and platforms available. If you are…
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Reading Time: 7 minutes What is SEO? Search Engine Optimisation (SEO) is a method used to generate organic traffic by ensuring your website ranks higher on search engines. To translate into English: you are paying an expert to optimise your website so that it becomes more visible to potential clients who are searching for specific products and services related to your business. Search engines such as Google or Bing display primary search results that are determined by what the search engine’s algorithm deems most relevant to the user. You cannot pay Google or Bing to improve your organic ranking. SEO is not the same…
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Reading Time: 6 minutes SMS Marketing SMS marketing is a technique that allows businesses to send text messages to customers who have opted to receive electronic marketing material from your business. It’s a great way to share promotions, discounts or even coupons to keep your customers engaged with your brand. Is SMS Marketing worth it in 2020? 85% of consumers prefer to receive an SMS from a business over an email or phone call, with click-through and open rates outperforming email. We are living in an age of smartphone addiction. On average, we check our smartphones every five minutes, and this is without being…
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Reading Time: 5 minutes Why is customer collaboration essential? The 1950s and 1960s are often referred to as the golden age of consumerism. Products were less expensive, and businesses were able to sell their goods on a large scale using ingenious marketing campaigns – if you’re interested in taking a trip down memory lane, the hit TV series Mad Men captures this era of advertising perfectly. A lot has changed in 60 years, the market today is oversaturated with the same products and services in different packaging, and we are not as susceptible to sales and marketing gimmicks. Now has never been a better…
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Reading Time: 6 minutes What is an SSL Certificate? A Secure Sockets Layer (SSL) is an internet protocol that secures the transfer of data between your browser and the website that you are visiting. An SSL Certificate is a relatively small file used to bind a cryptographic key to your company’s credentials. If you install your certificate on your web server, it will activate the padlock and https protocol so that customers can securely connect to your web server from their browser. Do I need an SSL Certificate? The short answer: YES! The internet has been making a move towards having every website SSL…
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Reading Time: 5 minutes What is web hosting? When building your first website, the first question that comes to mind is. Who should I host my website with? Or, if you’re new to the game, you might be thinking what is web hosting? Web hosting allows your business to post your website on the Internet. Velocity Host is a web hosting service provider. We provide the infrastructure and managed services needed to host your website so that it is live on the Internet. The Internet is a mystical force, but the reality is that websites are stored on servers all around the globe. When we…
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Reading Time: 7 minutes What is an eCommerce platform? Unless you have been living in a bomb shelter, we all know the impact COVID-19 has had on businesses. We have heard it repeatedly “it has never been more important to give your business an online presence”. And with global retail eCommerce sales expected to hit $27 trillion by the end of 2020 it might not be a bad idea for your business to start an online store. If you are a physical business struggling right now, pivoting your offer to an online platform could help keep your business alive. Coronavirus aside, having a combination…
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Reading Time: 6 minutes Odoo Community Edition vs Enterprise Odoo is an all-inclusive open source solution for enterprise resource planning (ERP) its designed for businesses of any size and can be configured and customized to suit all your business needs. If you’re looking for a better overview of Odoo check out Introduction To Odoo ERP. Odoo offers two versions: • Odoo Community (free/open source) • Odoo Enterprise (paid license closed source) With an abundance of features to choose from and the options of a paid enterprise version thrown in the mix, it’s crucial to understand precisely what systems and processes your business requires. What…
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Reading Time: 4 minutes Why Increasing Your Website Speed Will Make Search Engines Love Your Site SEO, or search engine optimisation, is a term that many might have heard when talking websites. But for those serious about gaining traction online, SEO is one of the most critical aspects in creating an effective website. And the king that rules SEO kingdom? Google. So keeping Google happy, or at very least keeping up with what it recommends as best website practice, is at the front of anyone’s mind who is even remotely serious about doing business online. For the past few years, Google has been working…
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Reading Time: 5 minutes How to Start a Blog in Australia in 2021 Blogs have been around since 1994, and they were initially used as an online diary to share stories about daily life. Today, blogging has become a platform where businesses can share their views and educate their readers on topics specific to their industry. Blogs make businesses more personable and can connect brands to existing and potential clients. If you are successful, a blog can also boost your website traffic and generate quality sales leads. Is it worth starting a blog in 2021? I have made an exciting and rewarding career as…
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