Reading Time: 5 minutes Why is customer collaboration essential? The 1950s and 1960s are often referred to as the golden age of consumerism. Products were less expensive, and businesses were able to sell their goods on a large scale using ingenious marketing campaigns – if you’re interested in taking a trip down memory lane, the hit TV series Mad Men captures this era of advertising perfectly. A lot has changed in 60 years, the market today is oversaturated with the same products and services in different packaging, and we are not as susceptible to sales and marketing gimmicks. Now has never been a better…

Reading Time: 6 minutes What is an SSL Certificate? A Secure Sockets Layer (SSL) is an internet protocol that secures the transfer of data between your browser and the website that you are visiting. An SSL Certificate is a relatively small file used to bind a cryptographic key to your company’s credentials. If you install your certificate on your web server, it will activate the padlock and https protocol so that customers can securely connect to your web server from their browser. Do I need an SSL Certificate? The short answer: YES! The internet has been making a move towards having every website SSL…

Reading Time: 5 minutes What is web hosting? When building your first website, the first question that comes to mind is. Who should I host my website with? Or, if you’re new to the game, you might be thinking what is web hosting? Web hosting allows your business to post your website on the Internet. Velocity Host is a web hosting service provider. We provide the infrastructure and managed services needed to host your website so that it is live on the Internet. The Internet is a mystical force, but the reality is that websites are stored on servers all around the globe. When we…

Reading Time: 7 minutes What is an eCommerce platform? eCommerce refers to the buying and selling of products and services online, with global retail eCommerce sales expected to hit $27 trillion by the end of 2020 it might not be a bad idea for your business to start an online store. Unless you have been living in a bomb shelter, we all know the impact COVID-19 has had on businesses. We have heard it repeatedly “it has never been more important to give your business an online presence”. If you are a physical business struggling right now, pivoting your offer to an online platform…

Reading Time: 6 minutes Odoo Community Edition vs Enterprise Odoo is an all-inclusive open source solution for enterprise resource planning (ERP) its designed for businesses of any size and can be configured and customized to suit all your business needs. If you’re looking for a better overview of Odoo check out Introduction To Odoo ERP. Odoo offers two versions: • Odoo Community (free/open source) • Odoo Enterprise (paid license closed source) With an abundance of features to choose from and the options of a paid enterprise version thrown in the mix, it’s crucial to understand precisely what systems and processes your business requires. What…

Reading Time: 4 minutes The Evolution of Copywriting over 200 Years Want to know a secret about marketing? The fundamentals haven’t changed in over 2,000 years. Antiquity experts have found evidence of branding, packing and labelling dating back to Pompeii circa 35 C.E. for a bottle of fish sauce “The best liquamen, from the shop of Scaurus”. So, what are the three founding principals of marketing that never change? Crafting the right message for the right media to target the right market (AKA the Marketing Success Triangle). If you haven’t heard the term “Simplexity”, it is a term used to describe the idea that with simplicity comes complexity. So, don’t let…