Reading Time: 6 minutes What is an eCommerce platform? eCommerce refers to the buying and selling of products and services online, with global retail eCommerce sales expected to hit $27 trillion by the end of 2020 it might not be a bad idea for your business to start an online store. Unless you have been living in a bomb shelter, we all know the impact COVID-19 has had on businesses. We have heard it repeatedly “it has never been more important to give your business an online presence”. If you are a physical business struggling right now, pivoting your offer to an online platform…

Reading Time: 6 minutes Odoo Community Edition vs Enterprise Odoo is an all-inclusive open source solution for enterprise resource planning (ERP) its designed for businesses of any size and can be configured and customized to suit all your business needs. If you’re looking for a better overview of Odoo check out Introduction To Odoo ERP. Odoo offers two versions: • Odoo Community (free/open source) • Odoo Enterprise (paid license closed source) With an abundance of features to choose from and the options of a paid enterprise version thrown in the mix, it’s crucial to understand precisely what systems and processes your business requires. What…

Reading Time: 4 minutes The Evolution of Copywriting over 200 Years Want to know a secret about marketing? The fundamentals haven’t changed in over 2,000 years. Antiquity experts have found evidence of branding, packing and labelling dating back to Pompeii circa 35 C.E. for a bottle of fish sauce “The best liquamen, from the shop of Scaurus”. So, what are the three founding principals of marketing that never change? Crafting the right message for the right media to target the right market (AKA the Marketing Success Triangle). If you haven’t heard the term “Simplexity”, it is a term used to describe the idea that with simplicity comes complexity. So, don’t let…

Reading Time: 4 minutes Bad SEO vs Good SEO. What Is the Difference? SEO is a technique used to optimise your website so that it will organically rank higher in search engine results. SEO is not cheap and requires a long term investment before its true benefits start to show. Bad SEO promises to deliver positive results instantly and at a cheaper cost. But in reality, it is capable of destroying your Google ranking and potentially your online business. What is Black Hat SEO? Bad SEO practices are unethical tactics and hacks that try to deceive search engines into ranking websites higher. Where your…

Reading Time: 4 minutes Why content Quality Matters for your website The quality of content you post on your website is a significant factor on where you will rank in Google’s search results. With millions of articles published each day, your business needs to stand out from the crowd if you want a seat at the top. As consumers, we have more control over the way we access information. Ad blockers allow us to avoid YouTube advertisements and annoying popups when we are halfway through a juicy article. The ability of the consumer to filter out advertising has shifted the way marketers reach customers…

Reading Time: 5 minutes  How a Google My Business Listing Can Help You Succeed Have you ever wondered how Google knows which businesses are closest to you every time you search? No, it’s not magic. Every business needs to enter their information manually into Google My Business (GMB), and you’d be crazy not to. GMB harnesses the power of local SEO to improve the visibility of your business in your area. Showing up in local search results or “near me”, creates instant opportunities with customers close to you. 50% of people who use local search visit a business found on GMB the same day.…

Reading Time: 6 minutes Best Content Management System (CMS) to Build a Website Your website affects the way people perceive your business. It takes 0.05 seconds for customers to judge your site, and it is the defining factor on how credible your business appears. You don’t get a second chance to make a first impression. Your website needs to attract customers straight away. Speed can make or break a website, but it is not the only secret sauce to online success. Every business needs a strong foundation to build upon, and it all starts with selecting the right tools for the job. How do…

Reading Time: 4 minutes Looking for the Best Email Hosting in Australia? With the rise of Instant Messaging services such as Microsoft Teams and Slack, are they replacing Emails as the primary form of communication for businesses? 86% of professionals prefer to use Email for business purposes. Cloud technology has made it simple for businesses to remove their costly onsite servers and migrate their mailboxes to hosted email solutions. This has significantly lowered the barrier of entry for small to medium-sized business. If your business uses @gmail.com, @bigpond.com or any @un-originaldomain.com, it has never been a better time to create and own a custom…