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online advertising

How do I market my online business successfully through a recession?

By David Sorauer | February 13, 2021

Reading Time: 6 minutes Marketing Your Online Business in a Recession 62% of small businesses are unsuccessful in their online advertising campaigns. If your business is paying for ads and breaking even or don’t provide a return on investment, are you using the best strategy to stand out from the crowd? Why is my business failing? A third of small businesses will fail in the first two years, with more than half failing by year five. There are many reasons business don’t succeed, from not enough cash flow to lack of experience. Unsuccessful online marketing and advertising campaigns decrease your company’s chance of success.…

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SEO

SEO vs SEM what’s the difference?

By David Sorauer | February 12, 2021

Reading Time: 7 minutes What is SEO? Search Engine Optimisation (SEO) is a method used to generate organic traffic by ensuring your website ranks higher on search engines. To translate into English: you are paying an expert to optimise your website so that it becomes more visible to potential clients who are searching for specific products and services related to your business. Search engines such as Google or Bing display primary search results that are determined by what the search engine’s algorithm deems most relevant to the user. You cannot pay Google or Bing to improve your organic ranking. SEO is not the same…

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website speed importance

Why increasing website speed is your key to getting visitors, and making Google fall in love with you

By David Sorauer | February 10, 2021

Reading Time: 4 minutes Why Increasing Your Website Speed Will Make Search Engines Love Your Site SEO, or search engine optimisation, is a term that many might have heard when talking websites. But for those serious about gaining traction online, SEO is one of the most critical aspects in creating an effective website. And the king that rules SEO kingdom? Google. So keeping Google happy, or at very least keeping up with what it recommends as best website practice, is at the front of anyone’s mind who is even remotely serious about doing business online. For the past few years, Google has been working…

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