More Than Just A Blog

Read, Watch, Learn, Engage

customer collaberation odoo banner

Customer collaboration with Odoo

By Kendall King | February 12, 2021

Reading Time: 5 minutes Why is customer collaboration essential? The 1950s and 1960s are often referred to as the golden age of consumerism. Products were less expensive, and businesses were able to sell their goods on a large scale using ingenious marketing campaigns – if you’re interested in taking a trip down memory lane, the hit TV series Mad Men captures this era of advertising perfectly. A lot has changed in 60 years, the market today is oversaturated with the same products and services in different packaging, and we are not as susceptible to sales and marketing gimmicks. Now has never been a better…

Learn More...
SSL options in australia

Almost Everything You Need to Know about SSL Certificates – a Beginner’s Guide

By Kendall King | February 12, 2021

Reading Time: 6 minutes What is an SSL Certificate? A Secure Sockets Layer (SSL) is an internet protocol that secures the transfer of data between your browser and the website that you are visiting. An SSL Certificate is a relatively small file used to bind a cryptographic key to your company’s credentials. If you install your certificate on your web server, it will activate the padlock and https protocol so that customers can securely connect to your web server from their browser. Do I need an SSL Certificate? The short answer: YES! The internet has been making a move towards having every website SSL…

Learn More...
Reputab;e web hosting in australia

Six Reasons Why Local Australian Web Hosting With a Reputable Provider Will Deliver the Best Return on Investment

By Gerardo Altman | February 11, 2021

Reading Time: 5 minutes What is web hosting? When building your first website, the first question that comes to mind is. Who should I host my website with? Or, if you’re new to the game, you might be thinking what is web hosting? Web hosting allows your business to post your website on the Internet. Velocity Host is a web hosting service provider. We provide the infrastructure and managed services needed to host your website so that it is live on the Internet. The Internet is a mystical force, but the reality is that websites are stored on servers all around the globe. When we…

Learn More...

Best eCommerce platforms for business 2021

By Kendall King | February 11, 2021

Reading Time: 7 minutes What is an eCommerce platform? Unless you have been living in a bomb shelter, we all know the impact COVID-19 has had on businesses. We have heard it repeatedly “it has never been more important to give your business an online presence”. And with global retail eCommerce sales expected to hit $27 trillion by the end of 2020 it might not be a bad idea for your business to start an online store. If you are a physical business struggling right now, pivoting your offer to an online platform could help keep your business alive. Coronavirus aside, having a combination…

Learn More...
Odoo community vs enterprise

Odoo Community vs Enterprise

By Kendall King | February 11, 2021

Reading Time: 6 minutes Odoo Community Edition vs Enterprise Odoo is an all-inclusive open source solution for enterprise resource planning (ERP) its designed for businesses of any size and can be configured and customized to suit all your business needs. If you’re looking for a better overview of Odoo check out Introduction To Odoo ERP. Odoo offers two versions: • Odoo Community (free/open source) • Odoo Enterprise (paid license closed source) With an abundance of features to choose from and the options of a paid enterprise version thrown in the mix, it’s crucial to understand precisely what systems and processes your business requires. What…

Learn More...
the evolution of copywriting

The evolution of copywriting

By Kendall King | February 9, 2021

Reading Time: 4 minutes The Evolution of Copywriting over 200 Years Want to know a secret about marketing? The fundamentals haven’t changed in over 2,000 years. Antiquity experts have found evidence of branding, packing and labelling dating back to Pompeii circa 35 C.E. for a bottle of fish sauce “The best liquamen, from the shop of Scaurus”. So, what are the three founding principals of marketing that never change? Crafting the right message for the right media to target the right market (AKA the Marketing Success Triangle). If you haven’t heard the term “Simplexity”, it is a term used to describe the idea that with simplicity comes complexity. So, don’t let…

Learn More...
bad seo

How Bad SEO Can Cost You Your Business

By David Sorauer | February 9, 2021

Reading Time: 4 minutes Bad SEO vs Good SEO. What Is the Difference? SEO is a technique used to optimise your website so that it will organically rank higher in search engine results. SEO is not cheap and requires a long term investment before its true benefits start to show. Bad SEO promises to deliver positive results instantly and at a cheaper cost. But in reality, it is capable of destroying your Google ranking and potentially your online business. What is Black Hat SEO? Bad SEO techniques are unethical tactics and hacks that try to deceive search engines into ranking websites higher. Where your…

Learn More...
ranking and content quality for your website

Is the Quality of Your Content Affecting Your Google Ranking?

By Kendall King | February 9, 2021

Reading Time: 4 minutes Why content Quality Matters for your website The quality of content you post on your website is a significant factor on where you will rank in Google’s search results. With millions of articles published each day, your business needs to stand out from the crowd if you want a seat at the top. As consumers, we have more control over the way we access information. Ad blockers allow us to avoid YouTube advertisements and annoying popups when we are halfway through a juicy article. The ability of the consumer to filter out advertising has shifted the way marketers reach customers…

Learn More...
best website builder

How to build a website in 2021

By Kendall King | February 9, 2021

Reading Time: 6 minutes Your website affects the way people perceive your business. It takes 0.05 seconds for customers to judge your site, and it is the defining factor on how credible your business appears. You don’t get a second chance to make a first impression. Your website needs to attract customers straight away. Speed can make or break a website, but it is not the only secret sauce to online success. Every business needs a strong foundation to build upon, and it all starts with selecting the right tools for the job. How do I build a website? A Content Management System (CMS);…

Learn More...
hidden costs of cheap email hosting

How to choose the best Email provider in Australia

By Kendall King | February 9, 2021

Reading Time: 4 minutes What Is the Best Email Hosting for Businesses in Australia? With the rise of Instant Messaging services such as Microsoft Teams and Slack, are they replacing Emails as the primary form of communication for businesses? 86% of professionals prefer to use Email for business purposes. Cloud technology has made it simple for businesses to remove their costly onsite servers and migrate their mailboxes to hosted email solutions. This has significantly lowered the barrier of entry for small to medium-sized business. If your business uses @gmail.com, @bigpond.com or any @un-originaldomain.com, it has never been a better time to create and own…

Learn More...