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Odoo discuss

Let’s discuss Odoo Discuss

By David Sorauer | February 18, 2021

Reading Time: 7 minutes Instant Messaging (IM) is an integral part of our everyday lives, even more, due to the COVID-19 pandemic. IM brings us closer together by allowing us to connect and collaborate with people regardless of their location and helps centralise the conversation for quick reference. A brief history of Instant Messaging IM made a name for itself in November 1996 when Mirabilis launched ICQ, a free IM platform available to the public. Remember, this was released in a time before smartphones and mobile apps. ICQ was a software application that you needed to install on your personal computer, laying the foundation…

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cloud sericesv

Tips to grow your business in the Cloud

By David Sorauer | February 13, 2021

Reading Time: 2 minutes Grow Your Business in the Cloud Our recently published article for Dynamic Business Magazine providing “Tips to grow your business in the Cloud”, you can review the original article on the Dynamic Business website or read on below. The cloud is an easy way to automate and manage the varying data needs of your business and there are many different providers available. Each provider may vary in quality and infrastructure, so it important to take the time to do your research before handing over your precious cash. A good first step before doing any sort of research is to identify…

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online advertising

How do I market my online business successfully through a recession?

By David Sorauer | February 13, 2021

Reading Time: 6 minutes Marketing Your Online Business in a Recession 62% of small businesses are unsuccessful in their online advertising campaigns. If your business is paying for ads and breaking even or don’t provide a return on investment, are you using the best strategy to stand out from the crowd? Why is my business failing? A third of small businesses will fail in the first two years, with more than half failing by year five. There are many reasons business don’t succeed, from not enough cash flow to lack of experience. Unsuccessful online marketing and advertising campaigns decrease your company’s chance of success.…

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SEO

SEO vs SEM what’s the difference?

By David Sorauer | February 12, 2021

Reading Time: 7 minutes What is SEO? Search Engine Optimisation (SEO) is a method used to generate organic traffic by ensuring your website ranks higher on search engines. To translate into English: you are paying an expert to optimise your website so that it becomes more visible to potential clients who are searching for specific products and services related to your business. Search engines such as Google or Bing display primary search results that are determined by what the search engine’s algorithm deems most relevant to the user. You cannot pay Google or Bing to improve your organic ranking. SEO is not the same…

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website speed importance

Why increasing website speed is your key to getting visitors, and making Google fall in love with you

By David Sorauer | February 10, 2021

Reading Time: 4 minutes Why Increasing Your Website Speed Will Make Search Engines Love Your Site SEO, or search engine optimisation, is a term that many might have heard when talking websites. But for those serious about gaining traction online, SEO is one of the most critical aspects in creating an effective website. And the king that rules SEO kingdom? Google. So keeping Google happy, or at very least keeping up with what it recommends as best website practice, is at the front of anyone’s mind who is even remotely serious about doing business online. For the past few years, Google has been working…

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bad seo

How Bad SEO Can Cost You Your Business

By David Sorauer | February 9, 2021

Reading Time: 4 minutes Bad SEO vs Good SEO. What Is the Difference? SEO is a technique used to optimise your website so that it will organically rank higher in search engine results. SEO is not cheap and requires a long term investment before its true benefits start to show. Bad SEO promises to deliver positive results instantly and at a cheaper cost. But in reality, it is capable of destroying your Google ranking and potentially your online business. What is Black Hat SEO? Bad SEO practices are unethical tactics and hacks that try to deceive search engines into ranking websites higher. Where your…

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ranking and content quality for your website

Is the Quality of Your Content Affecting Your Google Ranking?

By David Sorauer | February 9, 2021

Reading Time: 4 minutes Why content Quality Matters for your website The quality of content you post on your website is a significant factor on where you will rank in Google’s search results. With millions of articles published each day, your business needs to stand out from the crowd if you want a seat at the top. As consumers, we have more control over the way we access information. Ad blockers allow us to avoid YouTube advertisements and annoying popups when we are halfway through a juicy article. The ability of the consumer to filter out advertising has shifted the way marketers reach customers…

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Why you need a Google My Business listing

By David Sorauer | February 9, 2021

Reading Time: 5 minutes  How a Google My Business Listing Can Help You Succeed Have you ever wondered how Google knows which businesses are closest to you every time you search? No, it’s not magic. Every business needs to enter their information manually into Google My Business (GMB), and you’d be crazy not to. GMB harnesses the power of local SEO to improve the visibility of your business in your area. Showing up in local search results or “near me”, creates instant opportunities with customers close to you. 50% of people who use local search visit a business found on GMB the same day.…

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best website builder

How to build a website in 2021

By David Sorauer | February 9, 2021

Reading Time: 6 minutes Best Content Management System (CMS) to Build a Website Your website affects the way people perceive your business. It takes 0.05 seconds for customers to judge your site, and it is the defining factor on how credible your business appears. You don’t get a second chance to make a first impression. Your website needs to attract customers straight away. Speed can make or break a website, but it is not the only secret sauce to online success. Every business needs a strong foundation to build upon, and it all starts with selecting the right tools for the job. How do…

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Google Search Alternatives

By David Sorauer | February 9, 2021

Reading Time: 5 minutes Google Leaving Australia? Here Are the Best Alternatives to Google Search Google has used anticompetitive tactics to maintain its status as a monopoly gatekeeper over the search market. They have evolved from a two-person project into a global superpower with mass influence over free speech, media, advertising, and commerce. The Australian Government has asked Google to pay for news that they scrape from news sites to create an excerpt in the form of “featured snippets” on their search platform and have a commercial agreement in place with every news organisation. But Google is in the business of making money, not…

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