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managed IT support

Managed IT Services & Support

By David Sorauer | June 16, 2021

Reading Time: 5 minutes What are Managed Services? Managed services are ongoing support provided by an external IT provider. Many Managed Service Providers (MSP) charge a fixed monthly cost which varies depending on the level of support needed. However, some providers offer prepaid hours for smaller businesses that do not require as much IT support. MSP’s proactively monitor and maintain your businesses IT infrastructure along with providing priority support and device management. Benefits of Managed Services – Cost savings Hiring and training your own in-house IT department is not a cheap venture. Unless you are a larger business, it’s going to cost in the…

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Odoo discuss

Let’s discuss Odoo Discuss

By David Sorauer | February 18, 2021

Reading Time: 7 minutes Instant Messaging (IM) is an integral part of our everyday lives, even more, due to the COVID-19 pandemic. IM brings us closer together by allowing us to connect and collaborate with people regardless of their location and helps centralise the conversation for quick reference. A brief history of Instant Messaging IM made a name for itself in November 1996 when Mirabilis launched ICQ, a free IM platform available to the public. Remember, this was released in a time before smartphones and mobile apps. ICQ was a software application that you needed to install on your personal computer, laying the foundation…

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SEO

SEO vs SEM what’s the difference?

By David Sorauer | February 12, 2021

Reading Time: 7 minutes What is SEO? Search Engine Optimisation (SEO) is a method used to generate organic traffic by ensuring your website ranks higher on search engines. To translate into English: you are paying an expert to optimise your website so that it becomes more visible to potential clients who are searching for specific products and services related to your business. Search engines such as Google or Bing display primary search results that are determined by what the search engine’s algorithm deems most relevant to the user. You cannot pay Google or Bing to improve your organic ranking. SEO is not the same…

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website speed importance

Why increasing website speed is your key to getting visitors, and making Google fall in love with you

By David Sorauer | February 10, 2021

Reading Time: 4 minutes Why Increasing Your Website Speed Will Make Search Engines Love Your Site SEO, or search engine optimisation, is a term that many might have heard when talking websites. But for those serious about gaining traction online, SEO is one of the most critical aspects in creating an effective website. And the king that rules SEO kingdom? Google. So keeping Google happy, or at very least keeping up with what it recommends as best website practice, is at the front of anyone’s mind who is even remotely serious about doing business online. For the past few years, Google has been working…

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bad seo

How Bad SEO Can Cost You Your Business

By David Sorauer | February 9, 2021

Reading Time: 4 minutes Bad SEO vs Good SEO. What Is the Difference? SEO is a technique used to optimise your website so that it will organically rank higher in search engine results. SEO is not cheap and requires a long term investment before its true benefits start to show. Bad SEO promises to deliver positive results instantly and at a cheaper cost. But in reality, it is capable of destroying your Google ranking and potentially your online business. What is Black Hat SEO? Bad SEO techniques are unethical tactics and hacks that try to deceive search engines into ranking websites higher. Where your…

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Why you need a Google My Business listing

By David Sorauer | February 9, 2021

Reading Time: 5 minutes  Is Google My Business Worth it? Have you ever wondered how Google knows which businesses are closest to you every time you search? No, it’s not magic. Every business needs to enter their information manually into Google My Business (GMB), and you’d be crazy not to. GMB harnesses the power of local SEO to improve the visibility of your business in your area. Showing up in local search results or “near me” creates instant opportunities with customers close to you. 50% of people who use local search visit a business they found on GMB the same day. If people don’t…

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Google Search Alternatives

By David Sorauer | February 9, 2021

Reading Time: 5 minutes Google Leaving Australia? Here Are the Best Alternatives to Google Search Google has used anticompetitive tactics to maintain its status as a monopoly gatekeeper over the search market. They have evolved from a two-person project into a global superpower with mass influence over free speech, media, advertising, and commerce. The Australian Government has asked Google to pay for news that they scrape from news sites to create an excerpt in the form of “featured snippets” on their search platform and have a commercial agreement in place with every news organisation. But Google is in the business of making money, not…

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