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Odoo ERP

Introduction to Odoo – the best Enterprise Resource Planning software?

By Kendall King | February 12, 2021

Reading Time: 6 minutes Enterprise Resource Planning (ERP) Software You may have heard three letters “ERP” being thrown around by a large number of companies, all offering different solutions. Enterprise Resource Planning (ERP) encompasses a wide variety of business functions and can quickly become an area of confusion for most businesses. To keep things simple, an ERP solution is a solution that allows you to integrate your businesses processes inside of one platform. For example; your CRM, email marketing, and accounting platform all operating inside one piece of software – these are only a few examples. Many ERP solutions offer a much larger number…

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customer relationship management CRM

Odoo Open Source CRM

By Kendall King | February 12, 2021

Reading Time: 6 minutes Odoo Customer Relationship Management (CRM) Customer Relationship Management (CRM) software is designed to simplify and improve interaction with your customers. As the name implies, everyone inside your organisation will have access to the CRM allowing them to better manage the relationship and keep track of potential sales, leads and opportunities. There are many options available, some free and some paid, it can be hard to know which one to choose and how to get started. We are going to give you an overview and our initial thoughts on Odoo’s CRM. As we found it to be incredibly simple yet deceivingly…

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Odoo Email Marketing

By Kendall King | February 12, 2021

Reading Time: 5 minutes Email Marketing Email marketing is one of the best marketing tools for generating ROI, this has been the case for the past ten years. On average, every dollar spent on email marketing generates $38 in ROI. With an abundance of different marketing strategies available from a plethora of “marketing gurus” one thing we can all agree on is that email marketing is the foundation on which you need to build your marketing strategy. Having a solid strategy in place is crucial to your success when utilising digital marketing. There are so many different tools and platforms available. If you are…

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sms marketing

SMS Marketing with Odoo

By Kendall King | February 12, 2021

Reading Time: 6 minutes SMS Marketing SMS marketing is a technique that allows businesses to send text messages to customers who have opted to receive electronic marketing material from your business. It’s a great way to share promotions, discounts or even coupons to keep your customers engaged with your brand. Is SMS Marketing worth it in 2020? 85% of consumers prefer to receive an SMS from a business over an email or phone call, with click-through and open rates outperforming email. We are living in an age of smartphone addiction. On average, we check our smartphones every five minutes, and this is without being…

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